About Me

My story. My journey. My mission.

For as long as I can remember, I have been guided by a deep love for animals, the planet, and the possibility of a more humane way of living. Yet for many years, I found myself inside a world that did not reflect those values. I built a career in corporate America, working in technology and global digital payments. From the outside, it looked successful. On the inside, something felt deeply wrong.

I became disillusioned with the system that shaped so much of our lives. I saw how modern culture teaches us to measure our worth through status, achievement, and consumption. I felt how easily the pressures of performance could disconnect us from our truth, our intuition, and our inherent dignity. The more I learned, the more I sensed a quiet truth rising: our culture is built on a foundation that keeps us insecure, disconnected, and never enough.

This realization forced me inward.

I began the work of dissolving the layers of ego that had formed around achievement and identity. I confronted the fears that had kept me running, striving, and proving. Through that process, I reconnected with the parts of myself that had always known a different way. The part that believes in compassion. The part that cares about animals, the earth, and humanity. The part that trusts that business can be a force for healing rather than harm.

As my inner world shifted, so did my outer work.

Before I left corporate life, I spent years helping hundreds of businesses “do well by doing good.” I worked at a global payments company supporting brands that wanted to partner with nonprofit organizations, raise money for social causes, and align their influence with impact. My background in technology and digital payments also gave me a close look at the rise of decentralized finance and new forms of economic freedom that challenge traditional systems.

But I knew I wanted to go further.

I wanted to build something that aligned fully with my values and with the future I believe is possible.

That is how Aware Trade was born.

I created Aware Trade to help people choose products that are good for the planet, animals, and humanity. I also support mission-driven entrepreneurs who want to build conscious, ethical businesses that make the world better. My goal is to make conscious consuming understandable, accessible, and transformative.

My mission is simple:

To awaken consumers, empower ethical creators, and help shift our economy toward compassion, transparency, and collective well-being.

I believe we are entering a new era, one where people are awake, leaders are heart-centered, and business becomes a tool for healing. Aware Trade is my contribution to that future, a bridge between inner transformation and collective change, built on truth, compassion, and conscious choice.